The Rolex GMT-Master II "Pepsi," with its instantly recognizable two-tone blue and red Cerachrom bezel, is a grail watch for countless collectors. Its enduring popularity, coupled with Rolex's meticulous production and controlled supply, has cemented its place as a highly sought-after timepiece, commanding significant prices on the secondary market, especially platforms like Chrono24. This article will explore the history, variations, pricing, and the ongoing speculation surrounding the potential discontinuation of various Pepsi models, drawing heavily on data found on Chrono24 and other reputable sources. We'll delve into specific references, examine price trends, and discuss the features that contribute to the Pepsi's legendary status.
A Brief History of the Rolex Pepsi:
The story of the Pepsi bezel begins in the 1950s, designed for pilots and travelers to easily track two time zones simultaneously. The original GMT-Master references, like the 6542, featured a Bakelite bezel, a material prone to fading and cracking over time. This adds to the allure of vintage pieces, with perfectly preserved examples fetching astronomical prices. These early models, with their simple yet elegant designs, are the foundation upon which the modern Pepsi's legend is built.
The journey through Rolex Pepsi history reveals a fascinating evolution:
* Rolex GMT-Master 6542: This reference, produced from the late 1950s to the early 1960s, represents the genesis of the iconic Pepsi bezel. Its Bakelite bezel, susceptible to aging, adds to its historical significance and collector value. Chrono24 listings for well-preserved examples often exceed $59,100 USD, showcasing the premium placed on these early models. The caliber 1036, a workhorse movement of its time, powers these vintage masterpieces.
* Rolex GMT-Master II 116719BLRO: This reference marked a significant shift with its introduction of a white gold case and the use of a ceramic bezel insert (Cerachrom), offering superior durability and color retention compared to its Bakelite predecessors. While not as historically significant as the 6542, the 116719BLRO represents a luxurious iteration of the Pepsi design, offering a combination of precious metal and modern materials. Prices on Chrono24 reflect this, often hovering around a substantial amount, though typically less than the vintage 6542. The exact pricing varies based on condition and overall market fluctuations.
* Rolex GMT-Master II 126719BLRO: The current iteration of the white gold Pepsi, this reference boasts Rolex's cutting-edge Caliber 3285. This movement offers enhanced performance and chronometric stability, solidifying its position as a high-end luxury timepiece. The addition of a meteorite dial to certain variations further elevates its exclusivity and price. Expect to find these models commanding top prices on Chrono24, frequently exceeding $58,800 USD, reflecting the combination of precious materials, advanced technology, and the enduring appeal of the Pepsi bezel.
Rolex Pepsi Discontinued: Rumors and Realities:
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